MI

Muhammad Ikhsan Fathurrahman

5+ Tahun Exp.

E-Commerce Growth & Performance Marketing Specialist

TikTok/Tokopedia
+1,242%
Total GMV Growth
Shopee Ads Peak
16.00x
GMV Max Peak ROAS
Meta CPAS Peak
87.07x
Remarketing ROAS
Total Ads Budget
Rp525M+
Managed Spent
Meta Lead Gen
10,000+
High Quality Leads

Case Studies / Brands

3 Portfolio Selected
Core Competencies

Spesialisasi penuh pada Omnichannel Growth, Optimization GMV Max Marketplace, End-to-End Meta CPAS, Affiliate Management, serta Landing Page High Conversion.

Keiko Automotive

E-Commerce & Marketing

Multi-Platform Marketplace Optimization, Affiliate System, and Meta Leads Activation

Total Omzet Bulan (Apr 2026)
Rp 1,223,000,000

Channel Breakdown (Apr 2026)

Multi-Channel Sales

Shopee Ads Optimization (GMV Max)

Revenue (Before -> After)
Rp402.1M → Rp715.6M
+78% Revenue Surge
ROAS Scale
12.65x → 16.00x
Peak Ads Efficiency
Strategi Eksekusi:
  • Kombinasi GMV Max Auto Bidding + Search Ads Kata Kunci Spesifik.
  • Restrukturisasi Hero SKUs & Bidding Budget berdasarkan margin produk.
  • A/B Testing Varian Gambar Sampul Produk (CTR Optimization).
TikTok & Tokopedia
+1,242% Growth

Pertumbuhan omzet signifikan pada periode Jun-Agt 2025 melalui penetrasi Tokopedia & LIVE TikTok.

Affiliate Performance
ROI 25.3x

Shopee Affiliate Gross Sales Rp139.2M & TikTok Affiliate GMV Rp130.7M (+3,839% GMV Growth).

Meta Leads Activation
Closing Rate 75%

1,000+ High Quality Leads via Optimized Landing Page (CTR 4-5%, LPV 76-80%, ROAS 6-7x).

Keiko Automotive - Omnichannel Performance Breakdown (Apr 2026)
Marketplace / Channel Omzet / Revenue Key Campaign Focus Status Result
Shopee Rp 766,000,000 GMV Max + Search Ads + Affiliate ROI 25.3x Peak ROAS 16.00x
TikTok Shop Rp 276,000,000 Affiliate Management (+3,839% Growth) & Shopping Ads Scaled
Tokopedia Rp 155,000,000 TopAds Optimization & Organic Penetration Steady Growth
Lazada Rp 26,000,000 Sponsored Solutions & Mega Campaign Participation Active

Layanan Professional

E-Commerce Optimization & Growth Services

Solusi komprehensif berorientasi pada data dan ROI tinggi untuk mengakselerasi performa brand Anda.

Multi-Platform Marketplace

Pengelolaan & optimasi toko di Shopee, TikTok Shop, Tokopedia, dan Lazada secara terintegrasi.

Paid Ads Execution

Eksekusi Shopee Ads GMV Max, TikTok PSA/GMV Max, Meta CPAS, serta Lead Generation iklan berbayar.

Affiliate Management

Sistem rekrutmen, onboarding creator, dan skema insentif untuk mendongkrak penjualan organik.

High-Converting LP

Desain UI/UX Landing Page & Copywriting berbasis framework psikologi penjualan AIDA & SCARF.

Analytics & CRM

Setup GA4, pemetaan corong penjualan (funnel), re-engagement leads, dan optimasi LTV pelanggan.

Siap Meningkatkan Performa E-Commerce & Ads Anda?

Diskusikan target growth bisnis Anda, strategi alokasi budget ads, hingga strategi scaling multi-channel bersama Muhammad Ikhsan Fathurrahman.